iPod Touch & Starbucks

Much is going to be said and written about the latest offering from Apple. While the wifi connection, the interface, etc. are impressive, one thing that stood out for me was the ability to sit at a Starbucks, listen to the song being played there, click an icon on my iPod and buy it instantly. That is instant gratification. I think that is closest we are today to thinking about buying something and executing it online with a single click. One click on your music player and boom you own a song that you were listening to on a public system - no knowledge of the song, artist, etc necessary. That is awesome.
Of course, some months back, this technology was introduced by Motorola:
MotoID: "The application works like this. If you are at a club or in your car and a song comes on that you like, but you don’t know the name, you hold up your phone, open the MotoID application and click the identify button. Motorola said it takes only a few seconds to identify the song, artist and album. Then if available, the user will also have the option to download the song’s ringtone, screensaver or wallpaper."

So, looks like Apple could have done better. I am wondering why this tie up with Starbucks and not something like MotoID over wifi - connect to iTunes over wifi (when available else remember the song till wifi is available) and give the option to buy the song. Now, that would be way cooler.