Simplicity

"Any intelligent fool can make things bigger, more complex and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction"
- Albert Einstein.

Could not be said more beautifully.

And then I come across this: Why the Desire to Simplify Can Inhibit Innovation

"...Here the key is to be able to seek less obvious, but potentially relevant factors (that will give differentiation in the long run, although to start with will seem like they are adding more complexity to the topic), secondly it is the ability to consider multi-directional, non-linear relationships between these variables and seeing problems as a whole, examining how the parts fit together and how decisions affect one another, and then lastly: creatively resolve those conflicts between seemingly opposing ideas to generate innovative outcomes. ..."

I agree. Innovation is not simple. The solution could and should be simple. But the process is bloody and takes a lot of complex balancing, satisfying constrains - often conflicting.